Modern technology is such these days that it is perfectly possible to create and manage an entire business from a remote location. In fact, even if you are not contemplating creating an internet based business, a company presence on the internet is generally the norm and is now expected for any business whatever its size
Quite simply, the internet can be treated as a ‘shop window’ to inform anyone across the world what you have to offer in terms of services and products. Many businesses will use the internet in this way, to advertise the availability of their products and to let potential customers know how they can contact their business for further details. An increasing number of businesses, nowadays, opt to conduct the entire transaction on line including pre and after sales.
An internet based business can be almost any type of business that is traditionally seen on the high street. Of course, some types of businesses are better suited to become internet based; however, almost any type of business can benefit from an online presence.
Any non-perishable goods can generally be sold quite easily over the internet, as they can be sent by post or carrier to the recipient. Bear in mind, however, that there are certain items that customers will want to see ‘in the flesh’ such as clothes or furnishings. With such products, it may not be possible to conduct all of your business solely online.
Typically, the types of products that sell well over the internet are generic products that can be readily viewed or can be accurately described, remotely. Typical examples might include generic computer equipment, crockery, holiday bookings, books, DVDs and electrical products.
An internet based niche that is unfolding rapidly is the service industry. More and more consumers are now prepared to purchase services on line because of the much greater emphasis currently being placed on security, with customer confidence generally thought to be quite high.
A prime example of this type of internet based service is the online flights and holidays market. High street travel agents are struggling to meet the demands of the public, both in terms of price and availability of information. The upshot is several successful online businesses offering these services, such as www.expedia.co.uk.
Information based services are also ripe for development as online services. For example, e-books that can be instantly downloaded and other services such as online banking allow consumers to enjoy the instantaneous nature of doing business online. It is this desire to be able to shop at any time of day or night and to get instant results that has truly driven the need for internet based businesses.
Almost any type of business would benefit from at least an online presence, even if does not conduct all or any of its business online;
Many businesses merely use the internet as a shop window to advertise their goods and services as well as giving further contact details;
Other businesses actually prefer to transact over the internet; but, this tends to work best with generic products and not ones that have to be touched or tried before purchase;
Service based industries are particularly suited as internet based businesses, as they offer speed and efficiency that cannot always be achieved in a traditional high street setting.